Acer, Asustek upbeat about Windows 8 market reception
May 12, 2013, 12:02 am TWN
TAIPEI--Taiwan-based Acer Inc. and Asustek Computer Inc., two of the world's leading personal computer vendors, are optimistic about the market reception of Microsoft Corp.'s latest operating system Windows 8, which is to be revamped, market sources said yesterday.
Acer Chairman J.T. Wang said Microsoft is eager to communicate with hardware device providers like Acer in an attempt to improve the Windows 8 functions and make the platform more user-friendly.
Amid lackluster market reception since the new Microsoft operating system was launched at the end of October 2012, the U.S.-based software giant said it is planning to revamp the OS so that consumers will learn how to use the new platform more quickly.
The plan to launch a new version of Windows 8 was announced after Tami Reller, Microsoft's chief marketing and financial officer, conceded that it was not easy for consumers to get used to the platform.
Many business users have been urging Microsoft to restore the “Start” button in its latest OS. In the earlier Windows versions, the icon appears in the lower-left corner of the computer screen, but is not visible in the latest software.
To stir up buying interest, Microsoft has lowered its royalties by US$20-US$30 (NT$600-NT$1,000) on touch notebook computers 11.6 inches or smaller, while offering incentives to distributors of Windows 8 tablet computers.
Market sources said Microsoft is expected to cut its royalties on Windows 8 tablet computers so that they can be sold at around US$199-US$349 and thus make them more competitive in the market.