HTC official shrugs off Galaxy S IV challenge

“I'm very confident of our products, especially the new HTC One, which boasts many new features,” said Ben Ho, chief marketing officer of HTC. The new HTC One debuted in London and New York in February to generally favorable reviews.

“The Galaxy S III to S IV is just like (Apple Inc.'s) iPhone 4S to iPhone 5,” he told CNA, adding that he saw no big breakthroughs in the latest edition of the Galaxy series.

Ho touted the aluminum casing of the new HTC One, saying that the company spent a decade on overcoming poor reception caused by the material. The metal affects radio frequency and can interfere with a phone's reception.

In addition, a new “UltraPixel” camera that enables ultra-sharp photo shooting and video recording also “overthrows the myth of mega-pixel concept,” said Ho.

HTC claims its ultra camera can let in 300 percent more light than those found on average smartphones, making the new HTC One ideal for taking pictures in low-light conditions.

Speaking of marketing strategies, Ho said that HTC is now targeting “techmaniacs,” or tech-savvy consumers who crave new features and designs. There are up to 1.1 billion techmaniacs in the world, according an estimate he quoted.

“We will use enough budget for marketing, but we won't just throw money in the air. Instead, we'll focus more on social networking websites, bloggers and other digital media,” Ho said.

SHARE CLOSE
Blogger		Google+
Live Journal		Plurk
Stumble Upon

Tweet

	PREVIOUS ARTICLE
	First-stage water rationing begins

NEXT ARTICLE
Blind activist Chen to visit Taiwan

Write a Comment

Terms

Enter your comments - 3000 characters max

Type in image code

 Receive China Post promos
 Respond to this email

Submit