Online purchasing at NT$16,586 per person annually: gov't survey
CNATAIPEI--Taiwanese spend an average NT$16,586 (US$568) per person annually on web-based purchases, and more than 60 percent of Internet users in the country shop online, a poll indicated recently.
February 19, 2013, 12:02 am TWN
The survey by the Cabinet's Research, Development and Evaluation Commission showed that 62.7 percent of netizens buy goods online, while 16.7 percent sell products via the Internet.
According to the poll, 74.5 percent are good at using the Internet to gain access to production information and make price comparisons.
Those who shop online make 12 purchases a year on average, with average Internet spending in 2012 rising to NT$16,586 from NT$13,864 in 2010, the poll found.
The majority of online shoppers — over 70 percent — are in the 20-39 age group, while most web-based financial transactions are conducted by people in the 30-49 age bracket, according to the poll.
The heaviest use of online banking was found in Leinchiang County, Taipei City and Hsinchu County.
Internet users in Hualien, Taitung County, Kinmen County and Leinchiang County are the most frequent online shoppers, the poll showed.
Last year, the number of Internet users in Taiwan who own notebook computers rose to 53.4 percent from 39.7 percent in 2010, and the number of smartphone owners increased from 23.4 percent to 50.7 percent, according to the poll.
Most smartphone owners are in the 20-39 age group and owners of tablet computers in the over-30 bracket, the poll showed.
On average, Internet users in Taipei City spend 213 minutes per day surfing the net, more time than people in the 22 counties and cities throughout Taiwan, according to the survey.
In terms of computer ownership, the highest level is in Taoyuan County, where 92.9 percent of households have computers, followed by Hsinchu City with 92.7 percent, and New Taipei City with 92.1 percent, the poll showed.
At the bottom of the list are Chiayi, Yunlin, and Penghu counties with household computer ownership of about 80 percent.
The commission conducts the survey annually to obtain information on Internet usage and development of the digital industry in Taiwan.
In its latest poll, which was conducted July 26-Aug. 30 last year, it surveyed more than 13,257 people over the age of 12. The poll had a confidence level of 95 percent and a margin of error of 0.8 percentage points.