Far EasTone & Line mull partnership on mobile ads
CNATAIPEI--Far EasTone Telecommunications Co., the third-largest telecom operator in Taiwan, said Tuesday it is seeking to team up with NHN Japan Corp. to insert advertisements into the Japanese firm's fast-growing mobile chat application Line.
January 16, 2013, 12:00 am TWN
Far EasTone President Yvonne Li said her company has been in talks with NHN Japan since last year to discuss feasible business models, such as embedding value-added mobile services into Line's social networking platform.
“It is believed that mobile advertisement is likely to become one of the major sources of carriers' revenue in the next stage,” she said on the sidelines of a product launch event in Taipei for Samsung Electronics Co.'s new Galaxy Premier smartphone.
“We have talked about various possibilities with them (NHN Japan), but it needs more time for such a business negotiation,” Li said.
Asked about her company's targets for 2013, Li said she expects Far EasTone to double the number of users of its value-added mobile services from last year, including its app store, electronic bookstore, online music, and streaming movies.