Q1-Q3 digital camera sales down 16% y-o-y: firm
The China Post news staffTAIPEI, Taiwan -- Taiwan's digital camera sales totaled 820,000 units, or NT$10 billion, over the first three quarters of 2012, both declines of 16 percent year-on-year, said market research firm GfK yesterday.
January 1, 2013, 12:59 am TWN
“Sales still surpassed 800,000 in the first three quarters, despite a general declining trend,” said Ku Pei-yu, analyst with GfK.
GfK however cited a 5-percent sales increase for single-lens digital cameras, indicating customers are increasingly attracted to high-end products despite a contraction in spending amid the economic sluggishness.
“Single-lens cameras offer better resolution and come with manually adjustable shutter speed and aperture, giving more added value to customers seeking to take sharper, better-quality photos,” Ku said. “That's why they'd rather pay more to get those functions.”
Another attractive feature included in single-lens cameras is Wi-Fi or 3G connection that allows users to instantly post their photos to social websites, such as Facebook, Ku said, adding strong sales of single-lens cameras should have lasted well into the fourth quarter.
Another type of cameras that enjoyed high growth was digital cameras with adjustable lenses. As these cameras were introduced to the market only recently, they spawned high user interest and enjoyed a sales increase of 27 percent over the first quarters compared to the same period last year, Ku said.
As for next year, Ku said room for further growth is limited due to fierce competition from smartphones and tablet PCs, most of which also include high-end camera functions.