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Mercedes-Benz Taiwan CEO to head India market

Over the past two years, Eberhard Kern has led Mercedes-Benz Taiwan to a whole new level. Under his stewardship, the company has successfully sustained its leading position in the premium car market and consecutively achieved historic sales records. In addition, Eberhard and the management team have launched a number of innovative initiatives which drove the brand to new heights. With these achievements, Kern has been appointed as the new president and CEO of Mercedes-Benz India.

Kern will be succeeded by Eckart Mayer. As a German citizen, Mayer has been working for Daimler for nearly 20 years. Throughout this time he has accumulated substantial experience and knowledge in passenger cars as well as commercial vehicles. Moreover, he has taken various assignments on different continents, ranging from headquarters in Stuttgart, Germany and at Mercedes-Benz Latina in Miami all the way to South Africa. Mayer has been in South Africa for six years now and currently serves as the vice president of sales and marketing. Mayer has played an integral role in establishing Mercedes-Benz as the No. 1 premium brand in South Africa.

The official handover will take place in January 2013. With Mayer's extensive knowledge of the automotive industry and customer service, Mercedes-Benz Taiwan is one step closer to achieving its 2020 Strategy. In addition, Mercedes-Benz Taiwan would like to take this opportunity to express its sincere gratitude to the departing President and CEO Kern.

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