Bubble tea chain launches first outlet in South Korea
October 17, 2012, 12:05 am TWN
SEOUL--A Taiwanese bubble tea chain, Chatime, opened its first outlet in South Korea yesterday, selling the increasingly popular tea drinks.
Chang Kuo-chiang, president of La Kaffa International Co., which owns Chatime, inaugurated the new store in Mecenatpolis Mall in Seoul. During the opening ceremony, he spelled out the hope of increasing the number of Chatime outlets in South Korea to 100 in the next three years.
Chang said Chatime currently has outlets on four continents and added that the number is expected to exceed 753 in 62 cities in more than 25 countries around the world by the end of the year.
While acting to expand Chatime's presence in South Korea, the company will at the same time take legal action against a counterfeit Chatime store in the South Korean capital, Chang went on.
“The fake outlet sells similar items and, unbelievably, is recruiting potential franchisees,” La Kaffa International blasted on its official website.
Chang said his company will defend the Taiwanese brand's rights and benefits through legal channels.