Taiwan bubble tea shop Chatime to open first outlet in New Delhi
August 3, 2012, 12:43 pm TWN
NEW DELHI -- Chatime, a Taiwanese bubble tea shop, is scheduled Aug. 4 to open its first Indian outlet in New Delhi to tap the younger generation through the Taiwan specialty beverage also known as pearl milk tea.
After the opening of a first outlet in the Metropolis shopping center, Chatime has a plan to set up another in Gurgaon, about 30 kilometers south of the capital, in the near future.
In addition, Chatime, which currently operates more than 750 outlets in about 50 cities in 15 countries around the world, including the United States, Australia, China, Singapore, the Philippines, Indonesia and Malaysia, is aiming to open 150 locations in India during the next five years.
Wang Yiao-huei, chairman of the La Kaffa International Co., which owns Chatime, told the press in India Wednesday that the country has a long history of tea drinking and has great potential for growth of new tea drinks like bubble tea. He added that Chatime is targeting the 15 to 30 age group.
Speaking at Wednesday's news conference, Philip Ong, Taiwan's representative to India, said he is delighted to see bubble tea finally have a presence in the South Asian country.