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Creating value in residential real estate

A leading land developer in Taiwan, Farglory Group recently launched several large-scale construction projects that have drawn consumer acclaim for its innovative features.

The Yale Community in Sanxia of suburban Taipei County is recognized for its artistic community garden and landscape, while the D.F.H. Digital Fiber Home in Linkou has earned fame as a vanguard technological community in Taiwan. The Asia Trend in the Xinyi District offers the amenities and luxury of a 5-star hotel and the SKY Mansion in Neihu is located in the area with the most growth potential in Taipei City.

These upscale projects share the common goal of providing better living quality through an integrated residential community plan.

Due to the lack of central planning, most of the old residential communities in Taiwan are a hodge-podge of buildings and public spaces that, according to Farglory Chairman Chao Teng-hsiung, can only be improved by starting from scratch. Towards the end of improving living standards, Farglory Group has initiated several large community construction projects in Taiwan, including in Linkou and Sanxia of suburban Taipei. When completed, each community will be home to thousands of families, with modern public facilities and stores to meet the daily needs of residents.

While the Sanxia community was designed around an artistic motif and Linkou was designed to showcase the newest in residential technologies, they share one commonality—to create a lasting value in residential space.

“The materials we use will last hundreds of years, while the interior design and decoration will remain current and comfortable for entire lifetimes,” Chao stressed. “This is what we mean by creating everlasting home value.”

To create this value, Chao pays as much attention to community plans as to location and land selection.

“We always consider how location will affect the value of our residential developments several years down the road,” Chao emphasized. “Another factor in value is the community’s growth potential—if people live in a place that meet or surpass the demands of their lifestyles, then that location will prosper. That’s why we plan every new development with a full range of public facilities.”

Integrated interior design

Adding to the value of any home is smart interior design and lasting equipment. To this end Farglory has teamed up with Japan’s Matsushita Group. “When I visited Matsushita Group in April, I was especially impressed with its integrated and space-efficient kitchen design,” Chao said.

Since its founding 90 years ago, Matsushita Group has developed nearly 130,000 models of home appliances under the internationally recognized brand name Panasonic.

In an agreement with Matsushita earlier this year, Farglory will be offering a full line of home appliances to home buyers at 10 to 20 percent lower than market prices in Japan. This is an exclusive savings that Farglory has secured for its customers. “The Farglory Group will make no profit from this deal and pass on all savings to our home buyers,” Chao said.

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Creating value in residential real estate
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