Selling products is like seeing your daughter married

The cross-border collaboration has drawn much attention given the two sides’ leadership in their respective fields—Farglory is a leading construction conglomerate in Taiwan and Matsushita’s Panasonic is a leading global brand of high-end home appliances.

“We cooperate not only because of our business complements, but far more because of our similar corporate culture and faith,” comments Farglory Chairman Chao Teng-Hsiung.

Among the world’s top home electronic appliance brands, Matsushita Group impresses consumers not only with its well-recognized Panasonic brand, but also its iconic founder, Matsushita Konosuke, who is respected as the “God of Management” for his far-reaching vision and discreet wisdom as a successful businessman.

Behind the success story of Panasonic is the wisdom of Mr. Matsushita, whose thinking and words are still often quoted as the philosophy for modern business management. Among the most notable is Mr. Matsushita’s “daughter-marrying” theory:

“Selling products is like seeing your daughter marry and move to her husband’s home. You will always be concerned if your daughter fits well in the new family.

“You keep thinking whether the customer likes your product just as parents hope their daughter will be well received by her husband’s family members.

“When your daughter gets married, you will have several new relatives from her husband’s family. Likewise, when we sell products we have customers as our relatives and will be concerned if our products help them pursue a better life.”

The “daughter-marrying” theory illustrates how highly Mr. Matsushita values each customer relationship, treating customers as relatives and sincerely concerned if his products fit with his customers’ needs.

1|2|Next Page>>

SharePrintEmail

Write a Comment

Enter your comments - 3000 characters max

Type in image code

Submit

 Receive China Post promos Respond to this email