Farmers Classic at UCLA stopped, ATP sanction sold
APLOS ANGELES -- The Farmers Classic men's tennis tournament at University of California, Los Angeles has been discontinued, and its ATP sanction has been sold to a group in Bogota, Colombia.
November 22, 2012, 12:00 am TWN
The Southern California Tennis Association announced the decision Tuesday after extensive attempts to find new sponsors.
The tournament began in 1927 at the Los Angeles Tennis Club, with former champions including Rod Laver, Arthur Ashe, Pancho Gonzales, John McEnroe, Jimmy Connors, Pete Sampras and Andre Agassi.
The event struggled economically in recent years with revolving sponsorships and a dearth of American men's stars, tournament director Bob Kramer says. Its two principal sponsors, Farmers Insurance and Mercedes-Benz, both failed to renew their sponsorships.