Rugby fans in NZ laugh at 'sex ban' support campaign

Telecom Corp., a team sponsor, planned to launch an advertising campaign calling on fans to “Abstain for the All Blacks” next week to generate publicity ahead of the September-October tournament, the New Zealand Herald reported.

It said fans would be given black rubber rings to wear to show they were supporting the abstinence campaign, which will be fronted by former All Blacks captain Sean Fitzpatrick.

While the campaign was approved by the New Zealand Rugby Union (NZRU), the idea of putting sex in the sin bin has found little support from the country's sporting public.

“Dumb, dumb, dumb, that's just dumb,” one All Black supporter, who identified himself as Grant, told AFP in Wellington.

A New Zealand Herald online poll asking fans if they would forego sex during the seven-week tournament attracted almost 10,000 votes, with 92 percent responding: “No, are you kidding?”

One supporter, who did not want to be named, said he did not relish the prospect of being ridiculed by boozed-up England fans if he turned up to a match sporting a celibacy ring.

NZRU spokeswoman Juli Clausen confirmed the campaign would go ahead, but stressed it was being organized by Telecom, not the sporting body.

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