BMW signs up as London 2012 Olympic sponsor

The German carmaker was unveiled Wednesday as the official automotive sponsor of the games in a deal worth an estimated US$67 million in cash and services.

London organizers said BMW will provide about 4,000 vehicles to transport athletes, officials and other members of the Olympic community.

BMW becomes the seventh top-level sponsor and 24th overall of the games.

The deal brings London's total revenues so far from domestic sponsors to nearly US$1 billion. The overall target is US$1.17 billion.

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