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Deals land Verlander, Posey US$347 mil.

NEW YORK--After leading their teams to last year's World Series, Justin Verlander and Buster Posey cashed in just hours apart Friday.

The All-Star pitcher and MVP catcher were guaranteed nearly US$350 million in contracts by the Tigers and Giants, a sure sign of the baseball times: Teams are awash with revenue from television and high-priced tickets.

Verlander, an AL MVP and Cy Young Award winner for Detroit, agreed to a US$180 million, seven-year deal with the Tigers that is the richest for a pitcher and prevents him from becoming a free agent after the 2014 season.

Posey, the batting champion who led San Francisco to a pair of World Series titles in the last three years, received a US$167 million, nine-year deal from the Giants. The catcher could not have gone on the market until after the 2016 season.

“Contracts like that that you're seeing are a product of really strong revenue growth in the industry,” said Rob Manfred, Major League Baseball's executive vice president of economics and league affairs.

And the spending might not be done yet.

Clayton Kershaw, who can go free after the 2014 season, could get a new deal from the Los Angeles Dodgers. The 2011 NL Cy Young winner said he won't talk about contracts during the season; the Dodgers would want to hold off announcing any agreement until after opening day so that it would not add to their 2013 luxury tax bill.

Where is all the money coming from?

Baseball Commissioner Bud Selig expects revenue to top US$8 billion for the first time this year.

“It's quite a story when you think back in 1992 it was US$1.2 billion,” he said this week. “We've come a long way. It's a manifestation of how popular this sport is in every way.”

MLB last year agreed to eight-year contracts with News Corp.'s Fox and with Turner Sports that run from 2014-21 and increase average annual revenue from about US$500 million to roughly US$800 million. ESPN and MLB reached a deal covering 2014-21 that hikes the average yearly payment from about US$360 million to approximately US$700 million.

And then there are big-money local deals. The Dodgers are creating a cable network with Time Warner Cable that assures the team more than US$7 billion over 25 years. News Corp. is paying the Yankees' owners US$500 million as part of a deal that could allow it up to 80 percent ownership of the YES Network.

Teams are rushing to lock up prized players. For the Giants, the homegrown talent is especially valuable.

“When you have your own player, you're successful with your own player, he's test driven you and you've test driven him, it takes a lot of the risk out of the business to be able to go forward,” Giants CEO Larry Baer said.

“It also makes forming your team a lot easier because you know the plusses and minuses, in Buster's case, there aren't a lot of minuses. You know who these guys are, you know some of the X factors. A lot of times when you get a free agent, you don't know the X factors, whether it's work ethic or character. So, I think it's going to be a continuing trend that teams try to lock up their own players as much as possible,” he said.

Earlier this week, St. Louis gave pitcher Adam Wainwright, a US$97.5 million deal covering 2014-18 that raises his guaranteed income to US$109.5 million over the next six seasons. At a lower level, Arizona is nearing agreement with Paul Goldschmidt on a US$32 million, five-year contract that would run from 2014-18. The first baseman has less than 1 1/2 years in the big leagues.

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Murray, Ferrer to face off for Miami title
This 2013 file photo shows pitcher Justin Verlander, of the Detroit Tigers.

(AP)

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