Manning happy as a Colt, not using LeBron James playbook

With Manning at the controls of the Indy offence, the Colts have posted double-digit wins in 10 of the past 11 seasons and have gone seven consecutive years with 12 or more victories.

They have flirted with perfection, including 14-0 start to last season, and made it to the Super Bowl twice in the last four years, winning it all in 2007.

Last season, Manning passed Vinny Testaverde, Warren Moon and Fran Tarkenton to move into fourth place on the NFL's all-time passing list with 50,128 yards, trailing only John Elway, Dan Marino and Brett Favre.

Manning has also earned his paycheck, making 192 consecutive regular season starts, second only to Minnesota Vikings ironman Favre, who is at 285.

On the field, the 34-year-old quarterback barks out audibles in a frenetic pantomime that resembles a cross between a mad orchestra conductor and a man parking a plane.

But it is the only thing remotely wild about Manning, who oozes a down-to-earth Southern charm and a likeability that has made him one of North America's top celebrity endorsers.

Whether it is a sales pitch, a punch line, or a pass, Manning can deliver them all with the same perfect timing and accuracy.

The only thing more remarkable than Manning's quarterbacking statistics is his numbers on the Davie Brown Index (DBI), a scale used to rank celebrity endorsement potential.

He ranks in the top 25, scoring in the same neighborhood as Denzel Washington and Michael Jordan and the top 35 in terms of influence, right alongside Colin Powell and Johnny Depp.

“His numbers are just incredibly good,” said Chris Anderson, spokesperson for the Marketing Arm, an agency that created the celebrity DBI. “People just like him and he plays well on the field.

“He has that unique combination.”

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