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Hawaii without LPGA Tour events in 2010 HONOLULU -- Michelle Wie's home state, which promotes itself as a golfer's paradise with year-round sunny weather, has bid aloha to the LPGA Tour -- for now. The number of LPGA Tour events have dwindled from a record three in 2008 to one this season and none scheduled for next year as corporate sponsors and golf courses try to cut marketing costs amid global economic declines. The tour is hoping a new sponsor will step up soon so Hawaii won't be left off the 2010 schedule. "Every sport, every corporation, every family is feeling the recession, so it's not easy," LPGA Tour spokesman David Higdon said. "But we're going to work hard and we know we have a great sport, a great circuit and a great history in Hawaii." The Kapalua LPGA Classic said this week that it has pulled out of its contract to host the event with four years remaining on its five-year contract. LPGA Tour deputy commissioner Libba Galloway said the tour is "extremely disappointed" and plans to "vigorously enforce all our legal rights under the contract." Kapalua, owned by Maui Land & Pineapple Co., sponsored the event's inaugural event last year, which was won by its touring pro, Morgan Pressel. Kapalua said is unable to present the tournament in October without a title sponsor. "It's disappointing but a reality in today's current economic climate that title sponsorships are difficult to secure," said Gary Planos, Kapalua Land Co. senior vice president. Kapalua is the third event erased from this season's LPGA Tour calendar. The Ginn Open in Florida is dead and the Bell Micro LPGA Classic in Alabama was moved to next spring. The Corning Classic in Corning, N.Y., lost its sponsor for next year and the fates of the Jamie Farr Owens Corning Classic in Ohio and the Michelob Ultra Open in Virginia also are uncertain. Higdon said he's not worried about others following Kapalua's lead because of contractual obligations. Also gone from the islands are the SBS Open and the Fields Open, which used to open the LPGA Tour season. Fields Corp., a Japanese gaming machine developer, didn't renew sponsorship after last year's event. The SBS and the LPGA Tour ended a long relationship in a bitter breakup to start the season. The Korean media giant felt disrespected when the tour agreed to a lucrative, long-term deal with SBS's much-smaller competitor, J Golf, for an exclusive TV deal in the golf-crazed Asian nation. "They have moved Tiffany's from 57th Street in Manhattan to Flatbush Avenue in Brooklyn," SBS president Sang Chun told Golf World in February. SBS, one of South Korea's four major networks, in turn agreed to a 10-year deal with the PGA Tour to sponsor its season opener in Kapalua, which had been previously sponsored by Mercedes-Benz. SBS also extended its exclusive agreement to show PGA Tour events in South Korea. The LPGA Tour says it was actively seeking to secure a new title sponsor to replace SBS and hopeful that Hawaii wouldn't be left off the schedule next year for the first time since 2004. |
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