Christine Brown (Alison Lohman) is a loan officer at a bank. In order to get a promotion to assistant manager, she wants to show how tough she is and refuses an old gypsy lady her third loan extension.

When she heads back to her car, the old lady attacks her, steals a button, and then gives it back. At first Christine is puzzled about what is going on, but after visiting a seer (she suddenly gets the urge), she finds out that she's been cursed by the old gypsy.

At first, her boyfriend is able to comfort her, even after facing another attack. Then together with the seer, she discovers the nature of the curse. The curse summoned a demon that will torment her for three days, and then eventually drag her to hell.

In order to get rid of the curse, she decides to visit the gypsy lady. Unfortunately, she's too late, the old woman has already died. This considerably complicates removing the curse.

Unlike horror movies that he directed before, such as the "Evil Dead" series, Sam Raimi is more tempted to go for the horror part than the comedy in "Drag me to Hell."

In the cinema, the combination of loud stingers and sudden images of obviously neglected dental hygiene may work, but the ratings for this movie may fall drastically once it leaves the cinema.

On television, however, the effects would lose it's grandness and loudness, and therefore becomes rather dull. Even though Raimi tries to make fun of other (horror) movies by adding lots of winks to them, his new film so unfortunately drives on exactly the same success.

The storyline is very thin, and most of the scenes in the film have no addition to it at all. If we compare the movie with Hellraiser, which also shapes a scary image of hell, the invisible possessed goat-headed demon and newspaper attacks that Raimi situates in his film are only half the work.

There is some comedy, but the movie intends to be funnier than it is, which largely diminishes the entertainment. For instance, the demon looking like a goat isn't scary. Not because it is a goat, but just the fact that a possessed goat is not inherently funny.

The movie reaches its depth when the demon settles down for a conversation in a séance and doesn't really say or do anything interesting. In this, there was a chance to get the movie to top Evil Dead, but unfortunately Raimi leaves the viewers empty-handed on this one.

The point is, "a girl has a wonderful job, boyfriend and future, but unfortunately she will be dragged to hell by an invisible goat demon – summoned by an angry granny that sees no need in brushing her teeth – that will first play naughty tricks on her for three days before actually dragging her to hell," may sound like potential fun in one sentence, but as the movie takes 99 minutes to show just that, it simply isn't so funny anymore.