Fold-up map makers find the key to cool among travelers
By Teddy Nykiel, Reuters
February 4, 2013, 12:00 am TWN
BRUSSELS--In a world of iPads, GPS and digital technology at your fingertips, one international tourism organization has discovered that few things beat the traditional fold-up map.
USE-IT, a nonprofit group that traces its roots back to 1970s Denmark, is an independent maker of free and funky city guides aimed at students and other young travelers, and it's developing a cult following.
Designed and written by local artists and contributors, the colorful, individual maps are now produced in 23 cities across 14 European countries, with another two dozen cities lining up to take part in coming months.