New gadgets hope to quiet down Mumbai's incessant honking
By Rachel O'Brien, AFP Thursday, March 27, 2014, 12:01 am TWN
MUMBAI -- A handful of fed-up residents in one of the world's noisiest cities have taken on a daunting challenge: persuading Indian drivers to stop honking their car horns.
Non-stop beeping has become the dominant soundtrack to Mumbai as clattering rickshaws, public buses, clapped-out taxis, weaving motorbikes and private cars fight for space on the traffic-clogged roads.
Now two separate teams in the city have come up with devices aimed at instilling some peace: one by forcing overzealous horn-users to open their wallets, and another by simply attacking drivers' consciences.
"People blow their horns just for no sake," said Jayraj Salgaonkar, who with a group of engineers has developed the 'Oren horn usage meter' (the name 'Oren' derives from local pronunciation of the word 'horn').
The meter does not prevent the horn from working but instead allows for a limited amount of honking, after which it causes the vehicle's tail-lights to flash and alert the traffic police, who could then issue a fine.
The driver gets green, amber and red-light warnings over his honk allowance and can top up his meter "like a pre-paid phone card," said Salgaonkar. He is in talks with local authorities to get the device mandated city-wide.
"I have invested money and time and emotion," he told AFP, relating his years of exasperation with the city's cacophony.
"People take pride in honking their horn. There's an ego trip over having a car. Until you make people pay for their usage of the horn, it's not going to work," said the publisher turned honk activist, who is hoping that the potential revenues brought by the system will help persuade authorities to adopt it.
The second invention, also vying for official sanction, less publicly castigates the honkers.
"Project Bleep" involves a little red button on the dashboard that beeps and flashes with a frowning face, "to make the driver conscious that he just honked and make him deliberate why he did it," said Mayur Tekchandaney, one of its creators.
"Mostly it's habitual. The driver doesn't realize he's doing it."
After testing the device on 30 drivers over six months, Tekchandaney and his team at Mumbai design firm Briefcase found an average 61 percent reduction in honking.
"The benefit is to other people on the road, society in general. It creates a nuisance for the driver," said Tekchandaney.
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