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Lay's asks web users to chip in on new flavor

WASHINGTON -- Taking crowdsourcing to new heights, Lay's potato chips is inviting consumers to go online from Friday with their ideas for a new flavor and the chance to win US$1 million.

“So glad you're excited to participate!” said the PepsiCo brand, which claims to be the maker of “America's favorite snack,” in a teaser on its Facebook page (www.facebook.com/lays) for its “Do Us a Flavor” promotion.

It gave no details, but USA Today quoted Lay's executives as saying the brand would pick three finalists, fry up their concoctions, put them on sale in early 2013, then let consumers return to Facebook to vote for the best one.

The winner will get a choice between US$1 million or one percent of his or her flavor's net sales in 2013.

Jumping the starting gun a day early, potato chip lovers piled in Thursday with flavor suggestions including maple syrup, jerk chicken, Hawaiian spice, peanut butter, and something called the “strawberry banana overrun chip.”

Lay's has previously tapped social media in non-U.S. markets to dream up such new snacks such as Caesar-salad-flavored chips in Australia, shrimp chips in Egypt and sausage-flavored chips in Poland, USA Today said.

July 28, 2012    karen3788@
Black Bean and Avacado!
August 5, 2012    bobandres56@
chili-mac & cheese
August 5, 2012    dchafin@
Stuffed baked potato = Chili, Cheese, chives
August 6, 2012    liso3871@
Everyone loves C food buttery shrimp skimpy or butter pecan with nuts flavor fig nutains jolly ranches chips.
August 6, 2012    trinilynette29@
ISLAND COOLATA /CRANBERRY CHUTNEY
August 6, 2012    beesch13@
CURRY FLAVOR
August 6, 2012    beesch13@
karen3788@ wrote:
Black Bean and Avacado!
Curry
August 6, 2012    jcave@
Make loaded baked potato chips. Butter, sour cream, sharp cheddar cheese. Yummy!
Diane Cave
August 7, 2012    horse_naroundntexas@
I think the new flavor should be "bread and butter pickle" or "Sweet potato". We all love Lays Pringles put out a dill pickle flavor, but it's too strong, and Pringles just hold a candle to Lays. And with healthy being so important (and who doesn't love sweet potatoes) it's a win win product make them baked, and it's a sure winner! Thank you Kim Livingston horse_naroundntexas@yahoo.com
August 10, 2012    ngrumpy2@
cumin, curry, and pineapple -
Spicy cumin and curry hit your tongue, then comes the sweet twist of pineapple
August 15, 2012    spannwill@
I think the new flavor should be "sea food melody." This flavor will greatly add to the well establish love and reputation of lays potato chips. I will offer a unique and tasty option for parties, cookouts sporting activities, movies, or just lounging around home watching TV. Sea food melody chips are chips that contain the taste and aroma of seasoned bake shrimp steamed or fried oysters boiled blue crabs and baked tolipa fish also seasoned with ranch ,honey mustard or blue cheese tarter sauce. A very healthy treat.
August 24, 2012    claudette1946@
I would love for you to make Pepperoni Pizza chips!
August 25, 2012    quaivionnaadams@
toca flavor lays
August 27, 2012    wandalemons21@
lemon pepper and garlic chip
August 27, 2012    carter3826@
I think the new flavor should be honey bbq. This is a flavor everyone loves. It would be like eating at bw3 watching Sunday night football with friends and family. Then dip them in some creamy ranch sauce um um good. I can taste them now.
August 28, 2012    superrubye@
I THINK THE NEW BRAND SHOULD BE LEMON PEPPER CHIPS OR GARLIC PARMESAN CHIPS
August 28, 2012    superrubye@
I THINK SMOKE CHEDDAR CHIPS AND LOBSTER BUTTER CHIPS ARE GOOD.
August 28, 2012    superrubye@
SPICY CHILI CHIPS OR RANCH CHEDDAR CHIPS OR 4 CHEESE CHIPS
August 28, 2012    doubledip@
I love the pun!
August 29, 2012    superrubye@
ham flavor chips or salmon flavor chips
August 31, 2012    adepaiva@
The new chip flavor should be chicken taco
August 31, 2012    marlene gloud@
THE BRAND NAME FOR THE NEW LAYS POTATO CHIPS SHOULD BE ' CHILI JALAPENO WITH CHEESE.
OR
SPINACH SOUR CREAM WITH CHEESE
September 1, 2012    bonnie.lerma@
Garlic parmesan
September 9, 2012    Mike@
Stinky Tofu!!!!!
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