|
Lay's asks web users to chip in on new flavorAFP WASHINGTON -- Taking crowdsourcing to new heights, Lay's potato chips is inviting consumers to go online from Friday with their ideas for a new flavor and the chance to win US$1 million.
July 21, 2012, 12:05 am TWN “So glad you're excited to participate!” said the PepsiCo brand, which claims to be the maker of “America's favorite snack,” in a teaser on its Facebook page (www.facebook.com/lays) for its “Do Us a Flavor” promotion. It gave no details, but USA Today quoted Lay's executives as saying the brand would pick three finalists, fry up their concoctions, put them on sale in early 2013, then let consumers return to Facebook to vote for the best one. The winner will get a choice between US$1 million or one percent of his or her flavor's net sales in 2013. Jumping the starting gun a day early, potato chip lovers piled in Thursday with flavor suggestions including maple syrup, jerk chicken, Hawaiian spice, peanut butter, and something called the “strawberry banana overrun chip.” Lay's has previously tapped social media in non-U.S. markets to dream up such new snacks such as Caesar-salad-flavored chips in Australia, shrimp chips in Egypt and sausage-flavored chips in Poland, USA Today said.
24 Comments Submit Your Comment July 28, 2012 karen3788@ Reply Black Bean and Avacado! August 5, 2012 dchafin@ Stuffed baked potato = Chili, Cheese, chives August 6, 2012 liso3871@ Everyone loves C food buttery shrimp skimpy or butter pecan with nuts flavor fig nutains jolly ranches chips. August 6, 2012 trinilynette29@ ISLAND COOLATA /CRANBERRY CHUTNEY August 6, 2012 beesch13@ CURRY FLAVOR August 6, 2012 jcave@ Make loaded baked potato chips. Butter, sour cream, sharp cheddar cheese. Yummy! Diane Cave August 7, 2012 horse_naroundntexas@ I think the new flavor should be "bread and butter pickle" or "Sweet potato". We all love Lays Pringles put out a dill pickle flavor, but it's too strong, and Pringles just hold a candle to Lays. And with healthy being so important (and who doesn't love sweet potatoes) it's a win win product make them baked, and it's a sure winner! Thank you Kim Livingston horse_naroundntexas@yahoo.com August 10, 2012 ngrumpy2@ cumin, curry, and pineapple -Spicy cumin and curry hit your tongue, then comes the sweet twist of pineapple August 15, 2012 spannwill@ I think the new flavor should be "sea food melody." This flavor will greatly add to the well establish love and reputation of lays potato chips. I will offer a unique and tasty option for parties, cookouts sporting activities, movies, or just lounging around home watching TV. Sea food melody chips are chips that contain the taste and aroma of seasoned bake shrimp steamed or fried oysters boiled blue crabs and baked tolipa fish also seasoned with ranch ,honey mustard or blue cheese tarter sauce. A very healthy treat. August 24, 2012 claudette1946@ I would love for you to make Pepperoni Pizza chips! August 25, 2012 quaivionnaadams@ toca flavor lays August 27, 2012 wandalemons21@ lemon pepper and garlic chip August 27, 2012 carter3826@ I think the new flavor should be honey bbq. This is a flavor everyone loves. It would be like eating at bw3 watching Sunday night football with friends and family. Then dip them in some creamy ranch sauce um um good. I can taste them now. August 28, 2012 superrubye@ I THINK THE NEW BRAND SHOULD BE LEMON PEPPER CHIPS OR GARLIC PARMESAN CHIPS August 28, 2012 superrubye@ I THINK SMOKE CHEDDAR CHIPS AND LOBSTER BUTTER CHIPS ARE GOOD. August 28, 2012 superrubye@ SPICY CHILI CHIPS OR RANCH CHEDDAR CHIPS OR 4 CHEESE CHIPS August 28, 2012 doubledip@ I love the pun! August 29, 2012 superrubye@ ham flavor chips or salmon flavor chips August 31, 2012 adepaiva@ The new chip flavor should be chicken taco August 31, 2012 marlene gloud@ THE BRAND NAME FOR THE NEW LAYS POTATO CHIPS SHOULD BE ' CHILI JALAPENO WITH CHEESE.OR SPINACH SOUR CREAM WITH CHEESE September 1, 2012 bonnie.lerma@ Garlic parmesan September 9, 2012 Mike@ Stinky Tofu!!!!! |
| ||||||||||||||||||||||||||