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See you in November for Taipei IN Style A/W 2014-15

After four days of frantic fashion activities — eight runway shows, six seminars, special events as well as fashion exhibitions — Taipei IN Style ended successfully on April 20, not only presenting Taiwan's soft power of designing to the world but also attracting tremendous business opportunities as well as a large amount of visitors.

“We are trying to encourage our traditional industry to upgrade through this show,” said Huang Shu-hui (黃淑惠), deputy director of the Fashion Marketing Department at the Taiwan Textile Federation (TTF). “We hope that we can introduce the concept of 'branding' into our textile industry and enhance the added value of MIT products.”

This is also the first time that the exhibition took place in Songshan Cultural and Creative Park, an area adjacent to many local business districts. This gave visitors, especially foreign buyers, a more complete understanding of Taiwan's market and a more holistic experience of the atmosphere of creativity in the city.

According to Cecilia Liu (劉孔倫), manager of the Apparel & Accessories Exhibition Section of TTF, the federation has already got lots of positive feedback from exhibitors and visitors. There are even many exhibitors who made reservations to have a booth in the next show.

“Everyone is expecting the Fall/Winter Taipei IN Style, and we also welcome everyone to join us this November,” said Huang and Liu. ■

台北魅力展 秋季展見

台北魅力展在八場時尚走秀、六場研討會、一場時尚展演及現場靜態區展示等多元的時尚活動之中完美落幕。這四天下來,不僅讓所有海內外的觀眾看見台灣的設計軟實力,也帶來了龐大的商機與人潮。

「我們希望透過台北魅力展能扶植台灣的傳統紡織產業升級。」中華民國紡織業拓展會(紡拓會)時尚行銷處副處長黃淑惠說。「我們也希望將『品牌』的概念帶入台灣紡織業中,提升台灣產品的附加價值。」

這也是第一次台北魅力展移師至鄰近各個商圈的台北松山文創園區。如此一來,整個展覽與地方文化更加的結合,也能讓國外來參觀的買家更加了解整個台北的銷售通路和市場。

紡拓會時尚行銷處服飾展覽科科長劉孔倫表示,許多參展廠商與國外業者都給予這次台北魅力展高度評價,甚至已有廠商預約好了下一次魅力展的攤位。

黃淑惠與劉孔倫也說:「看過了春季展之後,大家就更期待秋季的台北魅力展,我們也歡迎更多廠商與民眾一起來加入我們。」■

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 I came, I saw, I conquered, with my shoes 
Four visitors pose for a picture after getting drinks from the cocktail bar. They enjoyed visiting Taipei IN Style as well as tasting cocktails. ■

民眾享用台北魅力展上酒水區免費兌換的飲料。■

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