Lagerfeld celebrates Chanel story with 'chic, sexy' show

Blasts of Tchaikovsky filled Paris's vast Grand Palais for the opening of the show attended by a string of famous faces including Princess Caroline of Monaco, model Milla Jovovich, photographer Mario Testino and actresses Jessica Chastain and Vanessa Paradis.

“It's very simple. One hundred years ago Chanel opened its first boutique at Deauville, today 100 years after there are 300” outlets worldwide, Lagerfeld told AFP on the penultimate day of Paris fashion week.

After the Deauville shop opened in 1913, founder Coco Chanel, who died in 1971, opened another boutique at Biarritz in 1915.

Today the label's 300 outlets include 185 boutiques in cities such as Sao Paulo, Calgary, New Delhi, Istanbul and Brisbane.

“Wherever you see a flag there's a Chanel shop,” said Lagerfeld pointing to the rotating 40-foot- (12-meter-) high globe.

“I can be very happy and pleased because when I started there were three or four 30 years ago, so it's not that bad,” he said, adding however that the main credit was due to the company.

“I am there to do (this) it's part of my job, it's not an ego trip. They (Chanel) played the game, they invested, developed.” he said.

Lagerfeld's autumn/winter 2013/14 ready-to-wear collection featured knitwear, short wool suits and column dresses teamed with “double” boots comprising a second legging-type element extending over the knee.

“It's chic sexy, I think, discreet sexy, it's not obvious, it's not sex shop sexy,” he said, explaining that the boots gave “balance and proportion” to the look.

Lagerfeld added that he loved knitwear and column dresses which he said made women look “tall and slender.”

Reacting after the show, Chastain said she “loved everything” about the collection especially the way Lagerfeld was able to combine elegance and romance.

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