Social sites have modest political impact: US poll

The poll by the Pew Research Center's Internet & American Life Project comes as Democratic President Barack Obama and Republican challenger Mitt Romney are using Facebook Inc pages and other social media as campaign tools ahead of the November election.

“For most of those who use the sites, political material is just a small portion of what they post and what they read. And the impact of their use of the sites is modest, at best,” Lee Rainie, director of the Pew project, said in a statement.

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