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More US men getting plastic surgery: study

WASHINGTON--Facelifts are surging in popularity among American men as the country digs out of recession and the older set aims to compete with a younger, tech-savvy generation, a survey showed Monday.

Data released by the American Society of Plastic Surgeons showed cosmetic surgery procedures in men rose 2 percent last year over 2009, including a 14 percent rise in facelifts and a 7 percent hike in liposuction.

Those figures still lag behind the all-time peak in plastic surgery reached in 2007 just before the financial downturn.

But they do point to a new trend among men age 40-54, who had the majority of work done, for 48 percent of the total procedures in the entire year, followed by people age 55 and over.

“More than ever, this generation of men are pretty nervous about the younger guys they are competing with,” said Phillip Haeck, president of the ASPS.

“I have never seen this before — men who are out of work and looking for a job and really feeling like they need to do something to make themselves look younger to compete,” he said.

The most popular surgery for men was nose reshaping, or rhinoplasty, with 63,585 such operations performed in 2010, said the ASPS. Next was eyelid surgery (31,476), followed by liposuction (23,899).

Breast reduction (18,280) and hair transplants (13,217) ranked fourth and fifth.

Haeck, who is based in Seattle, Washington, said he also sees lots of men who are gainfully employed at major Internet firms but fearful of losing their edge in a youth-driven field.

“A lot of my business is with people in the tech industry, from Microsoft to Google and everything else that is located here,” he said.

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