DOH bans junk food ads on children's television

Taiwan is not the first to propose such a ban, according to Chiu.England for instance, has called a total ban on ads for foods high in salt, sugar and fat from any channels or TV programs that have a “particular appeal” for kids under 16.

In addition, Korea has announced to forbid junk food ads from any children programs shown at any hours and from all TV channels between 5 p.m. and 7 p.m. Some of these restricted items apply to pizza, instant noodles, chocolate and hamburger.

According to Chiu, the proposal is part of DOH's plan to promote a healthier lifestyle in Taiwan. She added that images of smoking will also be prohibited from children TV programs.

Further, the government could tax extara on junk foods, alcohol and betel nuts if the bill is passed.

DOH is aiming to submit the proposal to the Legislative Yuan for approval in June this year and to enforce it in 2010, Chiu said.

Children obesity rate in Taiwan has jumped to 25 percent from 6 percent a decade ago, according to a study done by a Taipei Medical University professional.

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