But in a sign the art world is taking YouTube and amateur videos seriously, the prestigious Guggenheim museums and YouTube launched a competition this week to search for the most creative online videos and expand on ideas of what video can be.

The project, called "YouTube Play: A Biennial of Creative Video," will showcase 20 videos selected from the web community to be presented at the Guggenheim in New York on October 21 and simultaneously projected at museum centers in Berlin, Bilbao and Venice.

"Creative online video is one of the most compelling and innovative opportunities for personal expression today," said Solomon R. Guggenheim Foundation director Richard Armstrong. "'YouTube Play' demonstrates this is within the reach of anyone who uses a computer and has access to the Internet."

The global competition is "not looking for what's 'now,' we're looking for what's next," said Guggenheim Foundation deputy director Nancy Spector, emphasizing the museum's commitment to "new media."

Open to anyone from creative professionals to amateur video makers, participants have until July 31 to submit new or old videos from the last two years to Youtube.com/play. The videos must run up to 10 minutes and be accompanied by a written statement.

Entrants are asked to submit creative videos, including art, animation, motion graphics, narrative and non-narrative work, or entirely new art forms on any subject.

"Show us something that hasn't been done before, in the eyes of Guggenheim or in the eyes of YouTube," said Andy Berndt, vice president of Creative Lab for Google & YouTube.

But that doesn't necessarily mean you can't submit videos that include sampling or remixing from other works, which is somewhat a YouTube tradition. The work submitted to Play "has to be done in an incredibly creative, self-conscious way," according to Spector.

From 200 finalists that will be shown on Youtube.com/play, 20 will be selected by a jury of top artists, filmmakers, designers, and musicians to be shown in the museums.

YouTube said a jury of experts will determine the 20 winners, and the project will give video creators a shot at international artistic recognition.

…and When YouTube Meets the World Cup

Forget famous goal celebrations such as "The Robot" by Peter Crouch and "The Dive" by Juergen Klinsmann, here comes the South African "Diski dance."

The Diski dance, which is performed through heading and kicking an imaginary ball, may be a goal celebration to watch in this World Cup.

South Africa's Siphiwe Tshabalala and his team mates displayed this distinctive dance when they celebrated his goal against Mexico in the opening World Cup game last Friday.

The dance is already popular on YouTube and many soccer fans may want to learn the moves. Even South Africa's President Jacob Zuma has learnt the Diski dance which could surpass Cameroon player Roger Milla's iconic corner flag dance celebration in the 1990 FIFA World Cup.

U.S. actor John Travolta performed the dance shortly after landing his Boeing 707 at Lanseria airport, north of Johannesburg.

Goal celebrations are now part of the biggest sporting event and players plan them in advance just in case they find the back of the net.

The Robot goal celebration was so popular that England fans were dismayed when Crouch declared he "wouldn't be doing it any more unless England won the World Cup."

Another popular celebration is "The Snort" by Robbie Fowler reacting to claims that he was a cocaine addict by sniffing imaginary cocaine off the lines on the pitch.

The word Diski is a township slang for soccer and may also describe the local style of football which focuses on dribbling and other tricks.