It would be one thing if an international social networking site such as Facebook were to threaten to pull out of the Chinese market. Facebook is — despite its 350 million active users — still small enough to make decisions based on principle. Google however, is an entirely different story. Google is worth tens of billions of dollars and is one of the most important companies in the world; a leader in search engines, e-mail and other web-based solutions. Founded by two Stanford University students — Sergey Brin and Larry Page — Google became a privately held company in 1998 and went public in 2004. Since its IPO, Google has consistently led the search engine market and is even dabbled in non-web based products such as computers and smart phones in reasonably successful attempts to take on other corporate giants such as Apple Inc. Google's announcement that it is seriously considering quitting China is a big deal and industry watchers and analysts are debating the implications.