Attracting tourists depends on promoting Taiwan's 'fun side'
The China Post news staffDespite the gloomy global economic outlook, the prospects for Taiwan's tourism sector is expected to remain strong in the next few years, meaning it is time for Taiwan tourism authorities to further push for foreign and domestic tourists' attention.
October 27, 2013, 12:01 am TWN
According to the Council of Labor Affairs (勞工委員會), the number of new job openings last month was up more than 3 percentage points compared to the previous month, mainly driven by vacancies in the hospitality industry.
This positive outcome is reflected in the growing number of visitors who attended this year's Taipei International Travel Fair (Taipei ITF, 台北國際旅展) to look for the latest special promotions in Taiwan and abroad. This year, the Taiwan Visitors Association (台灣觀光協會) used up all the space available in the Taipei World Trade Center (TWTC) Halls 1 and 3, with its newly added Area H on the second floor of Hall 1, to accommodate the nearly 280,000 bargain hunters attending the four-day event, which was a 10-percent increase from the previous year.
The success of the annual Taipei ITF, however, is a double-edge sword for Taiwan's tourism sector as travelers are equally eager to travel abroad for their next holiday. More than 10 million Taiwanese traveled abroad in 2012, or nearly one in every two people in the country. A senior Thailand tourism official said during the just-concluded Taipei ITF that his country is expecting about 400,000 Taiwanese tourists to visit by the end of 2013 amid increasing travel exchanges between the two countries.
Meanwhile, the number of travelers arriving in Taiwan last year reached more than 7 million people, according to figures from the Council for Economic Planning and Development (行政院經濟建設委員會). This record-breaking number of visitor highlights the huge potential of the nation's tourism industry.
It also shows that the Taiwan Tourism Bureau (中華民國交通部觀光局) must continue its drive to entice camera-wielding tourists to spend their holidays here. There are already some positive prospects.