Local foothold a vital first step for Taiwan-made goods
The China Post news staff
June 11, 2012, 12:05 am TWN
A soaring number of Taiwanese designers and manufacturers are now showing a key interest in Made-in-Taiwan (MIT) textile products, successfully blending innovative fashion pieces with a traditional flare.
In light of the continuous protests against U.S. beef containing ractopamine, Taiwan authorities should also consider expanding the use of the MIT label to Taiwan-made food and beverages, as well as locally grown fruit and vegetables.
Today, the smiley face MIT logo can be easily seen on textile products at department stores, convenience stores, retail shops, Taipei's MRT and even on online platforms such as PChome and Yahoo Taiwan. The friendly logo has come to stand for safety, quality and good prices.
Remember that about 30 years ago, some people avoided products made in Taiwan; the label acted as a guarantee of cheap manufacturing rather than a guarantee of quality. But now, most people look for Taiwan-made textile products because of the assurance the label offers for customers and other manufacturers.
One of the best things about the MIT certification system is that it gives companies a chance to improve their products. Those who do not pass the strict assessment process are given guidance by the government. With the assurance that the MIT logo offers, consumers are afforded with a peace of mind when purchasing MIT-certified products that come in close contact with their skin, such as undergarments and towels.
Weeding out products that do not meet local and international standards eventually helps build a good image for locally made products. It is important, however, not to confuse MIT-certified products with other Taiwan-made products — only those which pass the strict certification process are allowed to use the government's smiley face logo.