Wall Street debates whether better days ahead for Starbucks

NEW YORK -- Despite optimism from Starbucks Corp. that it has felt the worst of the tough economy, analysts were divided Tuesday on whether there was more trouble brewing after the chain disappointed Wall Street with a steep drop in fourth-quarter profit and sales.

The company’s Chairman and Chief Executive Howard Schultz tried to strike a cup half-full mentality with investors Monday night, saying he had “a renewed sense of optimism” and added that the fourth quarter “may have represented a bottoming-out milestone for our company.” “I am confident we are on the correct course for these challenging times,” he said. “Starbucks can and will weather the current economic storm.”

Many observers, though, don’t see that storm letting up. With consumer confidence dismal, spending on discretionary items — like US$4 lattes — has slowed and the prospect of a prolonged recession has sparked even more fear. “We find nothing at all in results to suggest that a bottom is at hand,” said Deutsche Bank North America analyst Marc Greenberg in a note to investors. “On all meaningful indicators, performance is only weakening further.”

And if the economy worsens more than the company expects, “then Starbucks hasn’t hit a bottom,” said Morningstar analyst John Owens.

“I think the company has positioned itself to deliver better results in 2009 but they’re still at the mercy of the macroeconomic environment,” he said.

Subscribe to The China Post and save.  Click here
Write a Comment
CAPTCHA Code Image
Type in image code
Change the code
 Receive China Post promos Respond to this email
Subscribe  |   Advertise  |   RSS Feed  |   About Us  |   Career  |   Contact Us
Sitemap  |   Top Stories  |   Taiwan  |   China  |   Business  |   Asia  |   World  |   Sports  |   Life  |   Arts & Leisure  |   Health  |   Editorial  |   Commentary
Travel  |   Movies  |   TV Guide  |   Classifieds  |   Bookstore  |   Getting Around  |   Weather  |   Guide Post  |   Student Post  |   English Courses  |   Terms of Use  |   Sitemap