More travelers from Chinese mainland going overseas

Experts urged overseas destinations to not solely work to take Chinese tourists' money but also to furnish more convenient and comfortable conditions to win over Chinese tourists' hearts.

The Annual Report of China Outbound Tourism Development 2012, released by the National Tourism Administration and China Tourism Academy, said mainland tourists made 70 million trips to foreign countries, as well as to Hong Kong, Macao and Taiwan last year, up 22 percent from 2010.

Jiang Yiyi, director of China Tourism Academy's International Tourism Development Institute and one of the main compilers of the report, said that was 1.2 times the number of U.S. citizens going to foreign countries in 2011 and 3.5 times the number of Japanese citizens going abroad.

Of the 4.4 percent increase seen in cross-border tourism last year, Chinese tourists contributed 30 percent of that. That came even as the tourism industry coped with the effects of the European debt crisis, the nuclear disaster in Japan and unrest in the Middle East and North Africa, she said.

“In the near future, the world's largest source market of international trips will take shape in China,” she said.

The report estimates that mainland tourists will make 78 million trips to overseas destinations this year, up 12 percent from 2011.

They are expected to spend US$80 billion overseas this year, up from an estimated US$69 billion last year.

The greatest part of mainland tourists' expenditures are expected to go toward shopping, accounting for 32 percent of the total. Following that is transport, taking up 21 percent of the total, the report said.

“Domestic inflation and the appreciation of the yuan against the U.S. dollar have worked together to strengthen the yuan's purchasing power abroad,” she said. “That has bolstered people's willingness to travel.”

The academy's studies found that the number of overseas trips made by mainland tourists will increase by 4.36 percent if the yuan appreciates by 1 percent against the U.S. dollar. During last year's National Day holiday, which came in the first week of October, mainland tourists' spending on luxury goods overseas was equal to the total revenue from domestic sales of luxury goods over the course of three months, according to the report.

Dai Bin, head of the tourism academy, said a survey by the academy found that mainland tourists expressed less satisfaction than expected with some popular shopping destinations such as Hong Kong and France.

“Tourists are more satisfied with Spain, Malaysia, Russia and Germany, which have done a lot to improve tourist attractions and services,” he said. The academy has yet to release its survey results.

“Destinations should bear in mind that Chinese tourists care about more than just getting loads of goods from abroad. They want good travel experiences, too,” he said, calling on overseas destinations to improve the services they offer to Chinese tourists.

Li Meng, deputy director of the outbound tourism department of China International Travel Service, said nearby destinations such as Japan and South Korea have started to do more for Chinese tourists. Some, for instance, have put up signs written in Chinese.

Countries including the United States and Australia have meanwhile taken steps to simplify the procedures mainland tourists must go through to obtain visas. But obstacles still remain in the application process of some other countries, he said.

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