ith local portal TOM Online to tap the world's largest online market. The company has also set up a joint venture with Hong Kong-listed TOM Group, parent of TOM Online, to bring a full Joost offering to China, Joost said in a statement posted on its Web site.
"There's a great market opportunity in China: content producers who are making high-quality content, advertisers eager to reach consumers online, and an active online community," said CEO Mike Volpi.
"Collaborating with TOM, which operates one of the most popular online portals in China, positions us strongly in the region," he said in the statement.
