Facebook to capitalize on Arab world growth

Facebook said it hopes the deal with Connect Ads will give it better exposure to advertisers in a socially conservative region where online marketing is in its early stages. The Cairo-based advertising booker already handles sales for Microsoft Corp.'s MSN regional portals and other local sites.

“They have the reach and ... they have the connections,” said Trevor Johnson, Facebook's head of strategy for Europe, the Middle East and Africa.

The tie-up with an outside ad sales provider mirrors a strategy Palo Alto, Calif.-based Facebook has used in other emerging markets, such as Eastern Europe and Asia, Johnson said in an interview.

It also signals the potential the social networking site sees for the young and growing Arab market, where it counts 10 million regular users.

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