Global ultra-HD TV penetration rate forecast to reach 5-6%
June 25, 2014, 12:01 am TWN
TAIPEI, Taiwan -- The global market penetration rate of ultra-high definition televisions (ultra-HD TV) is expected to rise this year, driven by “more affordable” prices, a local market researcher said Tuesday.
About 2.7 million ultra-HD TVs were shipped worldwide in 2013, and the number is expected to rise significantly this year due to the overall price drop in high-resolution panels, according to Taipei-based WitsView.
Their penetration rate reached near 1 percent in 2013, and it is likely to go up to 5-6 percent this year, predicted WitsView research manager Anita Wang in a research note.
High-resolution products have been the focus of the LCD display industry since 2013, with TV brands the first to start the trend.
Those brands launched ultra-HD 4K2K (3840 x 2160) products last year, but their shipments were not ideal due to elevated prices, Wang said.
With the price of 4K2K panels now on the decline and Taiwanese panel maker Innolux unveiling an entry-level 28” 4K2K panel in the first quarter, however, end-user selling prices “are no longer beyond reach and are spurring demand for high-resolution LCD monitors,” Wang said.
“The affordable end prices will effectively propel demand for high-resolution products in the long run,” she said, forecasting that shipments of 28” 4K2K LCD monitors alone could reach 400,000 to 500,000 units worldwide this year.