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Internet domain name expansion could hit trademark defense: UN

GENEVA--The mass expansion of Internet domain names could cause havoc for the defense of trademarks in cyberspace, the U.N.'s intellectual property body warned on Monday.

“We have this extraordinary expansion that is going on,” said Francis Gurry, head of the World Intellectual Property Organization (WIPO), which oversees global rules against cybersquatting.

“That is going to have an impact, which is likely to be significant, on trademark protection. The exact nature of the impact, we aren't sure of at this stage, but it is likely to be significant and disruptive,” Gurry told reporters.

“Trademark owners are very concerned about the impact that this expansion will have on branding systems,” he added.

Opening the Internet to domain names that go far beyond classics such as .com, .org, .net, .gov, and .edu has been heralded by U.S.-based Web overlords the Internet Corporation for Assigned Names and Numbers (ICANN) as the biggest change to the Web since it was created.

There have long been just 22 generic top-level domains (gTLDs), of which .com and .net comprise the lion's share.

But California-based ICANN has said that the snowballing of the Internet — with some two billion users around the world, half of them in Asia — makes new names essential.

Around 1,400 new gTLDs are gradually being put up for grabs, with the first 160 already delegated to various Web registration firms.

“The opportunity for misuse of trademarks expands exponentially,” said Gurry, noting that registering a domain name is a cheap, automatic procedure that takes a matter of seconds and does not have a filter to examine whether there is a trademark conflict.

“That brings with it the attendant inconvenience of a much greater burden of surveillance on the part of trademark owners,” he said.

In the initial mix, opened in January, are addresses ending in guru, bike, singles, as well as clothing, holdings, plumbing and ventures.

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