Hon Hai slashes price of 60” TV for stock clearance
By Kathryn Chiu, The China Post
June 20, 2013, 12:36 pm TWN
TAIPEI, Taiwan -- Hon Hai Precision Wednesday announced yesterday a staggering NT$23,000 discount on its 60-inch LED TVs, in an obvious bid to clear the way for its 70-inch TV launched on the same day.
Hon Hai Precision, the world's largest contract electronics maker, finally made its debut at Taipei's 15th International Flat Panel Display Exposition on June 18 — bringing with it the show-stealing 70-inch TV.
The 70-inch set, alongside three-dimensional printing, biophotonics and LED lighting products, has been one of the highlights so far at the expo.
Hon Hai Precision told local media that it worked with Chunghwa Telecom to launch the new product on a contract basis, in which buyers will have to pay for the TV plus a monthly fee for the telecom operator's media-on-demand (MOD) services.
Making way for the colossus, Hon Hai announced a further discount for 60-inch LED TVs. Hon Hai said the discount is designed to show the company's gratitude toward its customers, as the product has become a market hit since it was unveiled in Taiwan in November 2012.
As the 60-inch TVs use flat panels produced by a 10th-generation flat screen plant located in western Japan, the discount also reflects the sharp depreciation of the Japanese yen.
In mid-April, Hon Hai announced a NT$5,000 discount on 60-inch TVs, one that could be applied retroactively to those who had already bought the devices — also a reflection of a steep decline in the Japanese yen
Since Nov. 11 last year, Hon Hai has cooperated with several local firms — telecom operator Chunghwa Telecom, cable TV system operator Kbro Co., and broadband service providers TWM BroadBand and Taiwan Broadband Communications — to sell its 60-inch TVs at a relatively low price of NT$38,800 plus a monthly fee on a two- or three-year contract.
In addition to Taiwan, Hon Hai's 60-inch TVs have gone on sale in other markets, such as China and the United States.
Terry Gou (郭台銘), Hon Hai's chairman earlier told local media that, like 60-inch TVs, the 70-inch appliances will also use flat screens produced by the Japanese plant owned by him and Japan-based electronics giant Sharp Corp.