Mercedes-Benz aims for 5th luxury crown
The China Post news staffTAIPEI, Taiwan -- Mercedes-Benz Taiwan recently reported strong results in 2012 and vowed to remain in pole position and take its fifth No. 1 spot in imported luxury auto market in 2013.
March 14, 2013, 11:56 am TWN
The company took the crown for the fourth consecutive time for leading the imported luxury car sector in 2012. To continue this dominance, the company's new president, Eckart Mayer, said today that Mercedes-Benz Taiwan will adhere to the brand spirit of “The best or nothing” and strive to take its fifth consecutive No. 1 position in the imported luxury car sector.
The luxury automobile maker reported a record registrations of 13,392 units of Mercedes-Benz cars and 367 units of smart cars last year, partly due to outstanding sales performance in the fourth-quarter of 2012.
In 2012, the company announced its new after-sales brand claim of “My Service,” providing the best services to Taiwan customers. In early 2013, it invested over NT$10 million to build a service car fleet of 23 units of C-Class Estate with Daimler AG's global standard to offer 24-hour roadside assistance services. In addition, Mercedes-Benz Taiwan integrated its service hotlines into one toll-free number, 08000-365-24.
Closely following the launch of The New B-Class, which was targeted at young families, in March last year, Mercedes-Benz introduced The New A-Class to attract trendy urban men, women and Dinks in the fourth quarter. With its eyes set on the dynamic and young customers, Mercedes-Benz Taiwan will introduce The New CLA, which uses new-generation front-wheel drive chassis, in 2013.
Besides the compact vehicle class that has been well-received by the younger customers, Mercedes-Benz will also upgrade its volume models, the S-Class and E-Class. In addition to the evolution in appearance and design, the S/E-Class has made breakthroughs with the adoption of advanced safety technology, as well as diversified assistance systems. As to the LSUV models, Mercedes-Benz Taiwan will introduce the new GL-Class to Taiwan market. Combined outstanding off-road capability and driving comfort, the seven-seater new GL-Class has demonstrated the dominated leadership as the S-Class among LSUVs.