Samsung launches premium 'smart' TVs to ensure dominance in market
AFPSEOUL -- South Korea's Samsung Electronics Tuesday launched a range of giant Internet-enabled televisions as part of a strategy to cement its lead in slowing global markets by focusing on premium models.
February 20, 2013, 12:16 am TWN
The 16 new “smart TV” models, which come in sizes ranging from 46 to 75 inches, allow users to navigate the Internet, offer specialized apps such as video games and recognize various spoken queries and hand motions.
Questions such as “What's today's TV schedule for football matches?” or “Any action films scheduled on TV this weekend?” will result in a list of requested TV programs.
They also zoom in and out, or rotate images on screen as well as change channels by recognizing certain hand motions. The firm said the new models would hit South Korean stores on Saturday but did not say when overseas sales would start.
One 55-inch model is priced at nearly 6 million won (US$5,550).
Samsung, the world's biggest flat-screen TV maker, and domestic rival LG have aggressively promoted pricier premium TV models in recent years to cushion the fallout from the global slowdown which has dampened demand.