LG vows to top next-generation TVs with 55-inch organic LED
The Korea Herald/ANNSEOUL -- LG Electronics said recently it would roll out 55-inch organic light-emitting diode televisions nationwide on Monday as it strove to obtain the top position in next-generation TVs.
February 18, 2013, 12:34 am TWN
The world's No. 2 TV maker said that it would be the world's first to display the OLED TVs at stores across the nation on Feb. 18. It will begin shipping its 100 pre-ordered TV sets on the same day. The price of the new 55-inch OLED TV will be above 11 million won (US$10,144).
The company said it aimed to increase its flat-screen sales by 15 percent this year with its new lineup of next-generation TVs as well as Cinema 3-D Smart TVs. This is 10 percentage points higher than the growth rate of the entire industry expected this year.
LG also plans to ship its 55-inch and 65-inch Ultra High Definition TVs in the third quarter with pricing around 6 million won to 7 million won, according to Lee In-kyu, recently appointed head of TV business unit at LG.