LG vows to top next-generation TVs with 55-inch organic LED

The world's No. 2 TV maker said that it would be the world's first to display the OLED TVs at stores across the nation on Feb. 18. It will begin shipping its 100 pre-ordered TV sets on the same day. The price of the new 55-inch OLED TV will be above 11 million won (US$10,144).

The company said it aimed to increase its flat-screen sales by 15 percent this year with its new lineup of next-generation TVs as well as Cinema 3-D Smart TVs. This is 10 percentage points higher than the growth rate of the entire industry expected this year.

LG also plans to ship its 55-inch and 65-inch Ultra High Definition TVs in the third quarter with pricing around 6 million won to 7 million won, according to Lee In-kyu, recently appointed head of TV business unit at LG.

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