Apple reduces orders for iPhone 5 parts due to weak demand: Nikkei
ReutersApple Inc. has cut orders for LCD screens and other parts for the iPhone 5 this quarter due to weak demand, the Nikkei reported on Monday, in a further sign the U.S. firm is losing ground to Asian smartphone rivals.
January 15, 2013, 12:02 am TWN
Apple has asked Japan Display Inc., Sharp Corp. and South Korea's LG Display Co. Ltd. to roughly halve supplies of LCD panels from an initial plan for about 65 million screens in January-March, the Japanese daily said, citing people familiar with the situation, adding the U.S. firm also cut orders for other iPhone components.
The move, if confirmed, would tally with analysts saying that sales of the new iPhone 5, which was released in September, have not been as strong as anticipated.
Apple has lost ground in the US$200 billion plus global smartphone market to South Korean rival Samsung Electronics and smaller Chinese rivals such as Huawei Technologies Co. Ltd. and ZTE Corp.