Taiwan sales of BMWs drive to new heights
CNATAIPEI -- A total of 11,002 BMW cars were sold in Taiwan in 2012, the highest number in history, the brand's Taiwan distributor said yesterday.
January 11, 2013, 12:45 am TWN
The figure represents continued growth from 2011, when local BMW sales exceeded 10,000 units for the first time, the Universal Pan German Organization (UPGO) said.
Meanwhile, statistics from the Ministry of Transportation and Communications show that 12,923 BMWs (including parallel imports) obtained license plates in 2012, up 5.6 percent from the previous year.
The number translates into a market share of 3.5 percent, the third-largest among European car brands after Volkswagen and Mercedes Benz.
According to the UPGO, BMWs are attractive to Taiwanese drivers due to ease of driving and fuel-saving technologies.
In addition to the 5 Series sedans, the 3 Series models and the X Series crossover SUVs are also selling well, the company said.
In the first quarter of this year, next-generation Z4 sports cars and 3 Series Gran Turismo sedans will be introduced into the Taiwan market, it added.