Reduced iPhone sales drag down shipments of handsets
September 13, 2012, 11:58 am TWN
TAIPEI -- Handset shipments to Taiwan fell sharply in the second quarter as consumers wait for the next generation of Apple Inc.'s iPhone, a U.S.-based market research and consulting firm said Tuesday.
A total of 1.99 million handsets were shipped to distributors in Taiwan in the second quarter, down 10 percent from the 2.21 million units shipped a quarter ago and down 0.3 percent from a year earlier, International Data Corp. (IDC) said in a report.
Smartphone shipments totaled 1.42 million units and accounted for over 70 percent of the total handset volume, well below the 1.65 million units and 75 percent share in the first quarter, the report said.
The 14 percent decline was the deepest quarterly fall ever for smartphone shipments in Taiwan, largely because iPhone sales dipped over 80 percent, or 300,000 units, from those in the first quarter, according to IDC.
“The slump in Apple's second-quarter shipments could be attributed to the inventory adjustment in channels, which was in line with its positioning ahead of new products,” Joey Yen, a Taipei-based senior analyst at IDC, said in the report.
“Besides, other competitors have aggressively launched new phones with large screens since the first half of this year, which also partially hurt the demand for the 3.5-inch iPhone due to the lower convenience of its smaller screen,” she said.
In terms of operating systems, Apple's iOS took only 5.2 percent share in the second quarter, the second lowest since the fourth quarter of 2008 when the iPhone first went on sale in Taiwan, IDC said.
Google Inc.'s Android system, on the contrary, continued to top the Taiwan market with a 92.7 percent market share, the highest since it entered Taiwan in the second quarter of 2009, the research firm said.
Microsoft Corp.'s Windows remained as the third-largest mobile platform, with its market share sliding to 1.0 percent from 1.4 percent, IDC said.