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LG, Samsung show strength in high-tech appliances at trade exhibition in Germany

Stepping into an LG Electronics exhibition booth at Berlin's Internationale Funkausstellung, visitors will notice that it is all about the latest high-tech television, especially with more than 120 LED 3D displays put together into one giant TV at the entrance.

With the theme Above and Beyond, featuring countless consumer TVs filling its 2,657-square-meter booth, Lee Sang-soo, vice president of TV product planning for LG began the media tour by saying that its main focus of this event is OLED and cinema screen TVs.

Its OLED TVs, which will begin mass production in the second half of this year, are no different from Samsung Electronics in terms of technology. They both have key technical functions such as motion capture and multi-screening capabilities.

However, the main thing that differentiates LG's products from its competitors is that the former can generate higher resolution color and contrast on its display, Lee told a group of reporters.

Also, the other key factor, he mentioned, is that the company has technologically improved its cinema 3D TVs so that viewers will have less headaches when watching content through 3D glasses, Lee added.

It also showed the world-first 84-inch ultra-definition 3D TV, which has four times the resolution of the standard full HD TV.

Lee said no company has ever successfully integrated the technologies of UD and 3D before. LG plans to introduce the UD TV in North America and Europe in September or October.

Its other TVs displayed at the exhibition included the LG Smart TV and Google TV, of which the former, Lee noted, has been made with easy-to-use functions as it is generally marketed to consumers not familiar with IT. The Google TV, only sold in North America, is for consumers who are already comfortable with Internet browsing.

Meanwhile, Samsung Electronics held a global press conference where Yoon Boo-keun, president of the company's consumer electronics division said the South Korean tech giant aims to become the world's No. 1 company in every consumer products ranging from smart mobile devices, TV to refrigerators and washing machines by 2015.

Under the theme Pushing Boundaries, the company repeatedly emphasized design and innovation, as if sending a message to Apple via some 900 reporters packed in the conference that the South Korean company also has strength in those areas.

Samsung recently lost a court battle against Apple over patents in the U.S. where the jury gave a verdict ordering the firm to pay over a US$1 billion in damages to its smartphone rival.

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Visitors wear 3D glasses as they watch a giant TV wall at the LG booth during the first day of the 52nd edition of the IFA (Internationale Funkausstellung) trade fair in Berlin on Saturday, Aug. 31. IFA, Europe's largest consumer electronics and home appliances fair opens to the public from Saturday to Wednesday. (AFP)

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