HTC seen as driver of US Windows phones in 2012: Strategy Analytics
CNATAIPEI -- Taiwan's HTC Corp. and two other smartphone makers are expected to help Microsoft Corp. consolidate its market share of Windows phones in the United States this year, according to research firm Strategy Analytics.
July 26, 2012, 1:06 pm TWN
The U.S.-based researcher forecast in a report last week that 123 million smartphones will be sold in the United States in 2012, up 21 percent from 101.8 million units in 2011 despite ongoing economic volatility.
The Microsoft Windows Phone operating system will capture a 4.1-percent share of the U.S. smartphone market this year, rising steadily from a 3.5-percent share in 2011, the report said.
“Nokia Oyj, HTC and Samsung Electronics Co. have some of the biggest Microsoft smartphone portfolios at present and they will be the three main hardware vendors driving growth this year,” said Scott Bicheno, senior analyst at Strategy Analytics.
Neil Mawston, executive director at Strategy Analytics, added that Microsoft is making a determined push to strengthen its presence in the United States because it is the most valuable and influential smartphone market in the world.
Microsoft only has a small niche in the U.S. market at present, however, and breaking the stranglehold of leaders Android and Apple will not be easy, he said.
“To grow further, we believe future versions of Microsoft's Windows Phone 8 platform will need to dramatically improve support for advanced technologies like multi-core chipsets,” Mawston noted.