Updated Wednesday, May 7, 2008 0:00 am TWN, Reuters

BBC, ITV’s free UK digital satellite service launches

LONDON -- A digital satellite television service from broadcasters ITV and the BBC launched across Britain on Tuesday, offering high definition programming and more than 80 channels for no monthly fee. The service, called Freesat, will be available in 98 percent of households, as Britain continues the process of switching off the analogue signal in favor of digital.

The broadcasters also hope the addition of high definition channels on a free-to-air service will increase interest in HD programming.

The transition to high definition TV has been called a landmark move for the industry, similar to the shift from black-and-white to color, and it had only previously been available for those with satellite or cable packages from BSkyB and Virgin Media.

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