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September 20, 2017

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Nissan banks on after-sales revenue

YOKOHAMA, Japan -- Nissan is going to offer internet access, safety technology and myriad accessory options the Japanese automaker calls "hyper-personalization," not only in new models but also for vehicles people already own.

That means more than access to the music or seat colors of your choice.

Advances in 3-D printing, for instance, will make possible all kinds of designs for your car, based on practically anything, such as Pokemon or images of your children, similar to how people can customize their sneaker today, Nissan Motor Co. Corporate Vice President Kent O'Hara, who oversees the after-sales business, said Tuesday.

O'Hara is projecting that his division's efforts in connectivity, accessories and personalization will deliver 25 percent of company's after-sales revenue by 2022, when it's negligible now.

Advances in such fields are accelerating in the industry, and Nissan hopes to be ahead of rivals.

"Nissan wants to take it further," O'Hara told reporters at headquarters in Yokohama, southwest of Tokyo.

Devices to connect cars to the net will be offered at dealers, first in Japan and India, expanding to other countries through 2020, he said, stressing that such needs are great in emerging markets, as well as the U.S. and Europe.

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