Yahoo survey shows Taiwan has world's biggest smartphone craze
August 16, 2014, 12:02 am TWN
TAIPEI -- The use of smartphones for Internet connections is more extensive in Taiwan than in any other country in the world, according to the findings of a consumer survey released by Yahoo Inc. on Wednesday.
The survey of 32 countries, conducted jointly by Yahoo and the research agency Millward Brown, showed that Taiwanese spend an average 197 minutes per day online on their smartphones, while the global average is 142 minutes.
According to Yahoo, 50 percent of people in Taiwan own a smart handheld device that is used to check e-mails, read news, share photos and search for information.
It said this trend indicates great potential for development of and business opportunities in the country's mobile market.
Joann Chen, Yahoo's vice president of audience and business management for the Asia-Pacific region, said Yahoo has developed many localized mobile apps for the Taiwan market, thanks to its 50-member mobile research team in Taiwan.
Globally, Yahoo has expanded the size of its mobile research team from 37 people in October 2012, when Chief Executive Officer Marissa Mayer began pushing her “Mobile First” strategy, to more than 500 people currently, Chen said.
This has helped boost Yahoo's mobile users to over 450 million per month, she said.
About 9 million Taiwanese connected to Yahoo's services via a mobile device in June this year, nearly double the number in January 2013, according to the company's data.