Asustek chair promotes globalization of local industry
By Bernie Su ,Special to The China Post
August 2, 2014, 12:04 am TWN
TAIPEI, Taiwan -- Asustek Computer Chairman Jonney Shih (施崇棠) recently gave a keynote speech titled "Taiwan's brand going global" at an economic forum in Taipei yesterday, pointing out that companies should take people, technology and business into consideration in order to become respected world-class enterprises in the new digital age.
Shih said that mainland China and Taiwan's economic miracle in the past century relied on Chinese peoples' diligence, flexibility and earnest pursuit of success. However, mainland China and Taiwan are both facing a transformation challenge. Taiwan's focus should transfer from "WINTEL" to cloud technology, and Taiwan's proud original design manufacturers (ODM) and original equipment manufacturers (OEM) also have to make changes as well, Shih said.
Cheng Siwei (成思危), dean of the School of Management at UCAS, from mainland China, said that China has seen rapid growth in the past 30 years, leading to overinvestment and much debt in the process. However, to overcome the transformative challenges of next decade, China must be innovative in order to make breakthroughs, Cheng said.
Shih quoted a senior American technology expert by saying that if a nation or industry encounters a turning point in policy, they must be especially careful, or they risk falling into to a "death valley." Past success may plant the seed of failure, for Chinese people's characters tend to look for instant success, without being original and showing systematic innovation, Shih said.
The same turning point crisis is applicable to Asustek Computer as well. According to Shih, the past three decades have focused on personal computing, and white collar workers were tied to the computers on their desks; the PC age is transforming into one of cloud computing, with PCs, wireless computing and robot computing coming to the forefront.
Shih emphasized that all designs need to start out based on consumer need, as well as "design thinking" proceeds from people, technology, and business.
Returning to issues regarding mainland China and Taiwan, if the turning point in policy is about innovation and making breakthroughs, the government must be innovative and cultivate talent; and academia needs to nurture talent as well, Shih said, adding that Nordic countries, the U.S., Israel and Germany can provide good examples.