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Acer, Asustek bullish looking into the second half of 2014

TAIPEI -- Taiwan-based Acer Inc. (宏碁) and Asustek Computer Inc. (華碩), two of the world's leading personal computer vendors, expressed optimism toward the prospect of a shopping spree during the second half of the year, a local industry group said Tuesday.

With the Taipei Computer Applications Show slated for July 31, the two computer brands are both expected to launch new products to attract consumers, the Taipei Computer Association (TCA) said in a statement.

In addition, with Microsoft Corp. having ended support for its Windows XP operating system, a wave of replacements is expected to go into “full swing,” the association said.

Towny Huang, president of Acer's Taiwan operations, was cited as saying that many small- and medium sized enterprises in Taiwan using the XP operating system might have not been aware of security and stability issues.

“We expect continual waves of such replacement orders,” he said.

Kevin Lin, general manager of sales at Asustek, also mentioned the strong demand for 4G Long-Term-Evolution (LTE) smartphones, which will be one of the drivers in the second half.

Asustek now offers nearly 10 different devices supporting 4G LTE, with sales “growing aggressively,” Lin said.

The five day exhibition will feature a pavilion that will allow visitors to experience various high-tech developments, including cloud based technology, telephony, multimedia, office automation, gaming, home entertainment and open data.

Taiwan-based smartphone brand HTC Corp. (宏達電) and telecom operators Chunghwa Telecom Co. (中華電), Far EasTone Telecommunications Co. (遠傳) and Taiwan Star Cellular Corp. (台灣之星) will be among 200 electronics suppliers from home and abroad manning a total of 1,100 booths to showcase their devices and services at the event.

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