Facebook announces deal to buy video ad firm LiveRail for unknown sum
July 4, 2014, 12:01 am TWN
SAN FRANCISCO--Facebook on Wednesday announced a deal to buy online video advertising technology company LiveRail.
The companies did not disclose how much Facebook is paying for seven-year-old LiveRail.
“What LiveRail ultimately offers is a complete advertising solution for video publishers,” Facebook vice president of ads product marketing Brian Boland said in a blog post.